Jon Ferraiolo will present “The Power of Mashup Technology—Helping the Enterprise Meet the Promise of Web 2.0 and SOA” at DIALOG 08 on Monday Feb 25th, 11.30 am - 12.00 pm.

Web 2.0, Mashups, SOA: Probably the top three buzzwords around at the moment in enterprise IT. All credit to Jon Ferraiolo, then, for managing to squeeze all three of them into the title of his DIALOG 08 keynote presentation (just edging out fellow IBM colleague Sandy Carter who managed only two out of three for her “New Language of Business” keynote earlier the same morning!)

But nobody can accuse Jon Ferraiolo of jumping on the buzzword bandwagon. In fact, Jon is probably about as far as you can get from being an upstart fly-by-night, here-today-gone-tomorrow hipster.

As director of operations for the OpenAjax Alliance (the primary standards and advocacy group for Ajax), Jon has been working feverishly within IBM’s Emerging Technologies group and The OpenAjax Alliance since 2006 to help establish key mashup standards that will allow the industry to achieve the full benefits of Enterprise 2.0. Before joining IBM, Jon worked for Adobe for 13 years as product manager, architect, and engineering manager on products that included Adobe Acrobat, Illustrator, and Photoshop and was also principal architect for Adobe’s SVG product efforts.

In presenting mashups as a revolutionary new approach to application development, Jon will draw on his vast experience and knowledge of the field and provide a compelling argument as to why businesses must embrace Web 2.0 and Enterprise 2.0 approaches if they hope to remain competitive.

Originally planned as part of the conference’s Visualization track, Jon’s session was deemed to have such broad appeal and relevance that it was promoted to a cross-track keynote - kind of appropriate for a presentation about mashups, I think :-).

I, for one, will be all ears.

As I already mentioned in a previous post, there’s going to be a whole bunch of really intelligent people at DIALOG 08 (Did you sign up yet?)

Imagine my surprise, then, when I discovered that the conference program includes a whole series of introductory “101″ sessions. What gives? Well, after a quick chat with a couple of members of the conference team, I came to realize that the idea actually makes a lot of sense.

Optimization and rule engines are able to compute the most complex solutions in the shortest time, but visualization tools are essential to enable users to understand, analyze and adjust the output of complex systems with dynamic diagrams, dashboards, maps, charts, and schedule views.

So while you may already be a BRMS boffin, a Visu guru, or an Optim whizz, if you’re anything like me, you probably find that there just aren’t enough hours in the day to become an expert in everything.

Take note then: There are “101″ sessions scheduled for BRMS, Optimization and Visualization. Each session will provide an introduction to each of these domains and explain how ILOG’s products are used to provide solutions to the major challenges currently being faced in each of these areas.

The great thing is that these sessions are all programmed at the same time on Monday afternoon (February 25 from 5:00 pm - 5:45 pm). That makes this a great opportunity for you to jump tracks and find out more about one of ILOG’s other areas of expertise.

You might be surprised at the high degree of complementarity between ILOG’s various product lines - and who knows, you could even learn something new!